http://pygmalionstudios.com/blog1/ Communication/Graphic Design for Business en Copyright 2006 Mon, 27 Nov 2006 21:21:18 -0500 http://www.sixapart.com/movabletype/?v=3.2ysb5-20051201 http://blogs.law.harvard.edu/tech/rss The truism of "perception is reality" is well known in retail sales. It means that whatever the customer perceives is more important than what is objective fact. Your retail associate may only be trying to conform to a new company policy, but if a customer perceives that his or her business is unwanted, you will lose sales. Disorderly shelves and cramped aisles can have the same negative impact as a grumpy salesperson. The same can be said for your printed materials or company website; if you are perceived as being thrown together on a shoestring, homemade or hard to use, then that is reality, despite the objective facts of the situation.

]]> http://pygmalionstudios.com/blog1/2006/11/27/#000007 http://pygmalionstudios.com/blog1/2006/11/27/#000007 The Business of Design Mon, 27 Nov 2006 21:21:18 -0500 At Pygmalion Studios I have implemented a design process dedicated to generating the best results for my clients. This design process is broken down into five distinct phases: research, concept, execution, publishing, and analysis. http://pygmalionstudios.com/blog1/2006/07/06/#000006 http://pygmalionstudios.com/blog1/2006/07/06/#000006 Thu, 06 Jul 2006 22:52:39 -0500 The general purpose of these articles is to define and educate buyers of graphic design services. This particular article strays from that stated purpose, so some readers may wish to skim the technical discussions which form the focus of the first part of the article, and skip to the “Why Does It Matter to Me?” section that discusses the ramifications of designers knowing the tools they are using.

 In your local hardware store, there is a section devoted to tools, and in that section is a subsection devoted to hammers. ]]> http://pygmalionstudios.com/blog1/2006/06/02/#000005 http://pygmalionstudios.com/blog1/2006/06/02/#000005 The Business of Design Fri, 02 Jun 2006 21:01:47 -0500 Every Fortune 500 company uses graphic design to create and increase brand awareness and to advertise its products and services. Every piece of customer-facing material, and most internal material, is produced by either in-house or agency designers, using a consistent style that connects to the corporate brand. The result is a “look and feel” that connects customers to the company, creates loyalty, and drives return business. Big business doesn’t use design because it has money to waste; big business uses design because it is good for business.

“That’s fine for big business, but I’m a small business — I can’t afford agency rates and I sure can’t have an in-house design department.”

]]> http://pygmalionstudios.com/blog1/2006/05/28/#000001 http://pygmalionstudios.com/blog1/2006/05/28/#000001 The Business of Design Sun, 28 May 2006 20:29:25 -0500